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Re: RTIC out of business
[Re: doekiller]
#1889430
10/25/16 02:36 AM
10/25/16 02:36 AM
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Joined: Nov 2011
Posts: 21,946 USA
Remington270
Freak of Nature
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Freak of Nature
Joined: Nov 2011
Posts: 21,946
USA
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Yeti isn't going anywhere. People always talk about the price and how ice is cheap. It isn't the ice that makes it worth it. I bought my 65 five years ago. It has been in the bed of my truck or on a four wheeler or boat everyday I have owned it. It is still in perfect shape. Before the Yeti, I had to but a new cooler at least once a year. I have thrown away more coolers with broken kids, handles, hinges and latches over the years then I care to remember.
You guys want to brag about how long your truck last, or your Honda atv. But, have no problem buying a piece of shucks cooler and replacing it every year.
As for RTIC, they are never going to run Yeti out of business, because they can't provide a product in a timely manner. That, and like it or not, Yeti is a status symbol just like many other things we buy. Some folks won't admit it and that's OK, but it doesn't make it untrue. If it wasn't a status symbol there wouldn't be stickers.
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