Yeti isn't going anywhere. People always talk about the price and how ice is cheap. It isn't the ice that makes it worth it. I bought my 65 five years ago. It has been in the bed of my truck or on a four wheeler or boat everyday I have owned it. It is still in perfect shape. Before the Yeti, I had to but a new cooler at least once a year. I have thrown away more coolers with broken kids, handles, hinges and latches over the years then I care to remember.

You guys want to brag about how long your truck last, or your Honda atv. But, have no problem buying a piece of shucks cooler and replacing it every year.

As for RTIC, they are never going to run Yeti out of business, because they can't provide a product in a timely manner.