I dont think they will recover a bunch of it. I say this in Nike shirt, shorts and shoes. My wife wears them too. We wont be buying ANYMORE thats for sure.

Ill "Stand for what I believe in...and it wont cost me ANYTHING..as Im not spending anymore with Nike!"

LOL!

Clem old buddy, I think your under estimating this one. No one that is offended by this Anti Military, anti Police, anti flag , race dividing POS is going to spend their money with Nike after this. I find it highly offensive. They want to play politics..then I sincerely hope they are ready to pay the price.

For those of you looking..heres Nike CEO's email address:

mark.parker@nike.com

Heres the letter I wrote. I do STAND for what I believe..and just like I wont watch the NFL though I used to love Sundays loafing and watching football, I will NOT buy any more NIKE gear.

Hello,

Sadly, I write this is a NIKE shirt, shorts and shoes...THAT I WILL NEVER WEAR AGAIN. My wife and I LIVE in NIKE gear...but no longer.

When in some misguided idea you CHOOSE Colin Kapernick: the hater, race divider , and anti law enforcement promoter as the poster child for your product...you LOST US as a customer.

There are lots of other choices...Ill go to their product from now on.

I am boycotting your product, along with MILLIONS of other PROUD, non RACIST , PRO Law enforcement Americans.

That GUY Kneels during the Anthem, wears socks showing police as PIGS yet you think he is the face for your product? Im speechless.

"Stand for some thing even if it costs you EVERYTHING?"

If you were looking for an NFL player who DID that..his name would be PAT TILLMAN, a GREAT AMERICAN VETERAN and ex NFL player..who left the NFL to SERVE his country...not divide it.

Disgusting move and you will see it. Your stocks have dropped 4.2 BILLION today already...trust me..it wont be coming back!

We will see how you all feel....you wanted to "Stand for something " I guess too. I truly hope it "costs your company EVERYTHING"...then you can actually live by your motto.

You will see this is the WORST move you could ever make.

I own A LOT of stocks, and if I was a stock holder Id be calling for your resignation immediately. I hope you lose your job, your company go bankrupt and your competitors eat your market share. You deserve it.

Nike's market cap started 2018 at $103B and with the overall market run up in 2018 was up to over $130B entering the Labor Day weekend. It lost $4B in just today. Nike shares were off 3% while Under Armor and Adidas were both up a little over 1%. Nike was the biggest loser on the DOW today but analysts expect some bargain hunters to start jumping in which will stabilize the price and limit the additional fall. Company metrics are still strong so unless the public backlash gets to be so bad that the institutional investors start getting worried and start bailing out, you've probably seen the overall effect of their decision in today's trading.

I'd love to see it completely crushed and go out of business, just to teach some of these big companies a lesson about just making and selling their products and staying the heck out of politics but it likely wont happen. Nike would absolutely be the perfect company to mass boycott and force out of business, as less than 1% of their total manufacturing workforce is here in the US, so total US jobs, other than their distribution and office employees would be virtually unaffected, if they went under.

Nike won’t go out of business over this or almost anything else. If I lost the equivalent percent of the company I work for profits I’d go ahead and turn in my resignation. The point should be that everyone’s voice makes a difference; just like voting. If you, or God forbid the media preaches you are insignificant and you or your voice won’t make a difference we are truly doomed.......if people are ignorant enough to believe it and not act on it.

Unlikely. Adidas and Puma had similar stock drops. That's more likely NAFTA-related than the ad campaign.

Stock price =/= profits.

You are 100% Correct

Didn't read the whole thread. Nike doesn't care about the people that care about this, which I think shows in some of the statistics Clem shared. Nike cares about the next 30 years, the next generations that will be buying stuff. I doubt the 50 year old conservative man that cares about liberty and respecting the flag and fighting for our country is the target demographic for Nike, and definitely not the future target demographic.

I hope I'm wrong and they are hit harder than what's happened so far.

I don't think in the long run, though, it'll cripple them. Might sting a little. Perhaps the stock losses will continue, though, and they'll learn from it.

So this was the best choice they could come up with for that?

Maybe you should take the 5 minutes or less to read the thread before you comment on the thread. I recall something similar Congress said a few years ago on Obamacare. “It was too long to read but I voted for it”. The devil is in the details, right?

No Clem..I think they totally misjudged both the political climate, The BLM movement of anti law enforcement and the higher amount of police shootings, and the divided country.

You make the wrong move these days..you lose 50% of customers.

They chose to go political..when they need not. It will cost them long term for sure Id bet.My memory is long. Screw them.

And I loved the Sweat wicking stay dri clothing..but there are MANY other choices, who chose NOT to get political.

Wait till the ad campaign actually starts and EVERYONE sees it, then we'll see if it was a great business move or not.

Edit my long response to say: All I'm saying is that the people that care about this problem/issue (and I think everyone should on some front) are not the people that are buying Nike stuff that often.

Sorry, but I think your dead wrong there. I think youre ASSUMING who their customers are.

My wife and I have Nike sneakers, running shoes, most of our shorts and stay dry shirts are NIKE. Ill NEVER buy anymore unless they retract the dam ad. FACT.

I will never understand companies that choose to inject themselves into political forays like this. I wonder if some of their highly compensated professional athletes decided to take their political agenda to the corporate level and pressure Nike to make this statement?

You’re probably right. I’m about to drive back to bham but I’ll try to find an article I saw earlier with statistics on their demographics compared to sales.

Addidas and puma were also pursuing kapernick for an endorsement deal. Jus sayin...

Unfortunately, I think a higher % of people nationwide aren’t offended by, or even support the ad, than this site would imagine

jono's probably right on this. mostly black people spend their money on Nike. did nike really lose 4 billion, I doubt it, they probably just had some stock sold due to the news. The real test will be what the quarterly earnings are in feburary. does nike care about some white dude that bought a $10 tshirt, I doubt it. I see black folks at work paying $200 on a $15 pair of shoes, thats the money their after. personally I never did buy from nike because of the money they send gay groups.