Originally Posted by jmudler
[quote=BamaGuitarDude]before i was of age to consume an adult beverage, this lil jewel down below on a dog hot summer day, in a chest freezer inside Grantham's Store in Ewell, AL, was the nectar of the God's! i swear, when they went to plastic, Coke tasted different ... but these little bottled Cokes beat the pants off anything else ... except Dr. Pepper wink

BGD,

This is what the show I watched illustrated. Coke was able to tie certain memories (mostly childhood) tied to Coke. I remember collecting bottles as a kid for the 5 cent return and buying a bottle of ice-cold coke after fishing at the neighborhood lake all day.


i haven't seen this show -- but i do know a thing or two about sales & marketing -- and from a pure marketing standpoint, Coke did a WAY better job building their brand than Pepsi; IOW, yes, we consumed Coke, but it was an "experience" -- your story illustrates that perfectly ... love 'em or hate 'em, but Starbucks has established their brand identity on a similar experience with their coffee ...


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