There is probably some of that going on and his content is a lot less interesting now that he is hunting multiple cities and states instead of his own urban area. But I do believe he got his start in Atlanta with pure effort and hard work, and with a day job like most of us. A lot of folks on here act like anyone could do what he does, but no one gives that level of dedication, and still wouldn't get these results if they did. That or their effort is misplaced into obsession over their camo pattern, gear, ATV, and food plots. His style is not my personal hunting preference, but I bet there are a lot of people on this site who spend 3x the money he does and will never shoot one deer like his.